2014 Sierra and Silverado Revealed

 

Last redesigned in 2007, the near-twin Silverado and Sierra make up the company’s best-selling vehicle line and one of its most profitable.

The automaker touts the new trucks as both more capable and efficient than the ones they replace. At the unveiling, GM North America President Mark Reuss called them the "most refined pickup trucks ever."
Following a trend seen in recent Ram and Ford pickup designs, the Silverado takes on a tougher appearance than the model it replaces. Although evolutionary in design, its signature stacked headlights and twin-port grille are larger and more prominent than before, while the slab sides of the outgoing Silverado are replaced with sculpted shapes and bulging, squared-off wheel arches. The Sierra sticks with a pair of solo headlights and a single-opening grille with a thick chrome frame.

Read more: http://www.foxnews.com/leisure/2012/12/13/2014-chevrolet-silverado-and-gmc-sierra-revealed/#ixzz2Ex2XcgiI

 For the 2014 Silverado, designers sought to strike the ideal balance between Chevrolet’s deep heritage in full-size pickups and a more modern, refined aesthetic. They also sought to give the new Silverado a more dramatic presence, with a heightened stance and more structural, muscular sheet metal, while also improving aerodynamics to make the new Silverado quieter and more efficient.

The heart of any truck is under its hood and the 2014 Silverado 1500 offers three new EcoTec3 engines developed specifically for the demands of truck duty cycles. All feature a trio of state-of-the-art technologies – direct injection, cylinder deactivation and continuously variable valve timing – that optimize power, torque and efficiency across a broad range of operating conditions.

Read more at GM Media News.